Journal of Design Insight

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Strategy: Encourage New Human Behaviors Within Your Building Design

Featured Image Takeaway Design Strategy:

There are many aspects within architecture that designers currently take for granted simply because they have been done the same way for so long. While there is reason and need to meet proper building codes and other regulations, I still do think it is good for a design to question even those aspects which seem to not need questioning. Take for instance Carlo Scarpa’s stair, where his design redefines how one might think of and use a stair...

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Strategy: Leverage Light Rhythm, Axial Alignment and Reflection

Featured Image Takeaway Design Strategy:

Adding to your design’s effects can happen throughout the day, transiently. Just as sunlight changes throughout the day, other elements impacting your design also change. Shadows created by the light rhythms and axial alignments are one aspect that can change your designs perception minute by minute. Additionally, issues like reflection have the power to create perceptual illusions and enhancements that will help your design relate to its...

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Strategy: Use Color to Accentuate How Your Building Works

Featured Image Takeaway Design Strategy:

What happens when you use color to dictate a building language to communicate with your occupants? Do you appeal to their sense of structure or contribute to their deeper understanding about the inner-workings of your design? Some architecture conceals its inner mechanisms while other designs go out of their way to reveal them. So, I ask you — how transparent are you with your occupants when it comes to how much your building designs reveal about...

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Strategy: Interact with Nature to Innovate an Entirely New Experience

Featured Image Takeaway Design Strategy:

The beauty of design is that you can uncover unique ways to respond to a site and all of its features. By seeing site features — like water, a hill, or even a tree — as aspects that can be leveraged to make your design better, you will discover exciting new ways to engage it, and thus engage your occupants. Through your architectural building design, you have the opportunity to position your occupants, to frame what they see and how they...

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Strategy: Use Materiality to Yield A Design of Synergy

Featured Image Takeaway Design Strategy:

When expressing a material through an architectural work, consider its scale and texture as somewhat dynamic. That is, as your occupant moves throughout your building, they will “read” your materials from different distances and angles, in different shades of light and shadow, and with different ability to physically touch or experience them through their other senses — like the visual, the aural or even the olfaction. Your choice in...

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Strategy: How Will Your Building Look As New Perspectives Emerge?

Featured Image Takeaway Design Strategy:

As buildings get taller and taller, they are unveiling new perspectives. Different vantage points that you create for you occupants make a difference in how they not only perceive their environment, but also in how they function within it. With nanotechnology developments that improve our ability to build upward, you as an architect may need to rethink what it means to create a vertical community (or building culture) for the future. Strategizing about...

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Strategy: Use Tension in Building Design to Imply Movement

Featured Image Takeaway Design Strategy:

Understand the way “tension” works in your design. The pushes and pulls of not only physical structure and forms can reveal quite beautiful elegance, but also the dynamics of special alignments and axis can bring metaphorical meanings to life. This building by Calatrava appears to be ready to take flight as it uses “tension” within its structure with alignment of axis to compose a motion which seems deliberate and ready to...

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Strategy: Translate Design Language into Inner Installations

Featured Image Takeaway Design Strategy:

Many times in buildings today, lighting fixtures are added on as an afterthought. Within this Aalto work, light is deemed as special by designing and controlling the way it is emitted. Plus, the lighting design itself is a worthy design fitting into and uplifting the rest of the building. Learn to carry your design intentions through the changing spaces, scales and technologies that your architecture needs.

To Apply This Strategy, Ask Yourself:

WHEN...

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Strategy: Do Not Integrate Technology as an Afterthought

Featured Image Takeaway Design Strategy:

While certain elements of this featured design by Carlo Scarpa are quite beautiful in terms of color, light, texture and harmonizing the old with the new, there are times where a magnificent design can be reduced in its impact. Within the image above notice the two wall lights that have been placed as afterthoughts (most likely added on later to this design due to building codes). Use technology to enhance your designs, not merely to fill in where it...

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Strategy: Rethink Boundary to Redefine Design Relationships

Featured Image Takeaway Design Strategy:

Think of exterior and interior as being layered in both plan and section. An exterior can become and interior in multiple dimensions – and this can give your work newfound beauty as well as uniqueness. Also, rethink boundary as a technique that can be utilized from many angles. Think texture, filter, form, plan, section, surface and so on. Then, notice what happens to the space. Does it shelter and protect? Does it expose one to the public? Or...

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