Journal of Design Insight

Behind the scenes into the studio works of Maria Lorena Lehman.
EXPLORE JOURNAL TOPICS

How to Choose the Best 3D VIZ Software to Visualize Your Design

Finding the Strengths in Your 3D VIZ Software

The software you choose to realize your design vision will determine to some extent how far you push that design vision. After all, a software for gaming will help you create more interactive and responsive architecture, while a software for nature visualization will help you create more biophilic architecture.

Knowing which software tool to use to realize the different aspects of your design concept vision is critical. And if you do not take the...

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Top 5 Goals Your Architectural Rendering Can Accomplish

When you create an architectural rendering, do you stop to think about what exactly you are trying to convey? Perhaps you consider who your audience is — a certain rendering type might appeal to a review board, while another rendering type might appeal to your client. The main idea is for your architectural rendering to capture and convey not only the poetic essence of your particular project, but also the logistical information as well.

You see, an architectural...

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Why Your Design Model Should Highlight Occupant Narrative

When working to create your architectural design presentation — how do you communicate the benefits of your design to your client? Do you simply rely on your design model to explain how the design will look? Or do you use it to explain the positive value that your client will get out of inhabiting your design?

You see, you can be strategic about the way you use your presentation design model when communicating with your client. You can use it to show how their needs and goals will be...

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How to Maximize Your Rendering Lighting to Communicate What You Mean

Often, an architectural rendering is about capturing a moment. And that moment is meant to communicate to its observer something deeper behind that architecture. In particular, the lighting within a given rendering becomes quite revealing, as it sets the scene and brings life to materials. You see, light and shadow help a rendering to express itself. In fact, the following is a list of the various ways light and shadow help renderings to communicate:

- Time of Day

- Geometric Form

-...

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Using 3D Models to Help You Create Architecture for the Senses

Do you ever design while you work on your 3D models? And have you ever stopped to think about what that model is telling you about your design? In other words, is it giving you all of the information you need to assess whether your design is unfolding in the way that it should? Of course, the model is heavily biased toward the visual sense — so it helps you to understand factors like lighting and materiality. But what about the other senses? How do you understand how your design...

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Can Your 3D Model Capture Poetics in Your Design?

When one thinks of architectural poetics, often the notion of “sense of place” comes to mind. That is, when an architecture exudes a memory, both collective and individual — it captures a design that becomes more than the sum of its parts. At times, designs incorporate metaphor where the architectural meaning transcends its geometric forms. And at its essence, a poetic architecture can be beautiful, made of a beauty that feeds the senses.

So the question becomes: How do you...

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Can Interactive 3D Modeling Change the Way You Design?

Imagine combining the power of physical modeling with the power of virtual 3D modeling while working on your architectural design. With a physical model, you pick up its pieces and parts. You study them and “play” with their proportions, geometric forms, and location within your model. With a virtual model you can see materiality and complex assemblies fairly quickly. But what happens when you combine the power of both ways of modeling into one?

Well, you wind up with a...

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How Digital Media Will Impact the Perception of Architectural Space

Architectural space has a very interesting relationship with digital media, and digital media affects architectural space in some very unique ways. The first, and most obvious way, is that architectural space is often created and modeled using digital media.

This, of course, impacts the end-result of what a building will look and feel like once constructed — as within digital media production environments, much can be manipulated to create truly unique “places”.

The latter...

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Built Form Urban Video Interacts With Nature to Create New Experiences

I invite you to think about how you can use dynamic installations within your built form designs to enhance effects for your occupants as they travel and experience your buildings. For example, with video installations you may make a statement, create a new kind of beauty or even “reframe” something that has been in existence without changing for a long time.

The Crown Fountain in Millennium Park, Chicago, presents quite a unique experience. Through video that is...

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From Hand-Drafted Building Blueprints to Virtual Models and Beyond

Technology does not just affect the way we construct buildings. It also affects the way you as an architect communicate your vision. From the time of drafting building blueprints by hand to our present day drafting carried out in virtual model spaces, your goal as an architect is still the same — to realize your vision and communicate it back to yourself as well as to others.

Yet, I cannot help but question what within the design process is different within an...

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